Local Social Summit at Social Media Week in London 2011 edition

(LSS@SMW’11)

Two Sides to Every Story - A Local Social Case Study 

Learn while eating great food and meeting interesting people...

Tickets: £35 per person

Includes: food, drinks and the seminar

Speakers from: CowPR, Local Social Summit, Oxford Internet Institute and Young & Foodish 

Come explore the story of what happened when one of London's leading lights of the food scene led a group of Burgernatics in a flashmob/#BurgerMondaySwarm of the Waterloo Station Burger King. Gain exclusive knowledge on how a Global Brand listened to a Social Media Community and got involved in a successful event. This is gourmet burgers and craft beer followed by a seminar which will include the case study, social network analysis (SNA) and discussion...

LSS@SMW’11 brings you not the humble hamburger in a posh restaurant but rather a posh burger in a humble restaurant. A London food celebrity will take over the flat-top griddle at a classic British 1950s caff transformed into the Young & Foodish Diner.  For more info on the venue and PopUp concept you can check it out HERE. 

This is a unique opportunity to learn about how a global brand interacted with a social community at the local level in a very considered way, while executing on a stellar global social media strategy. You’ll gain insight into the new ways people are using social media to organise (and swarm) locally, build new business models and increase brand equity.

Additionally, we are very excited to have Dr. Bernie Hogan joining us again from the Oxford Internet Institute to present a social network analysis (SNA) of the #BurgerMondaySwarm event (= the science part).

AGENDA

Food & Drinks

6.30pm: Drinks and Popcorn (+networking)

7.00pm: Gourmet Burger Time

Seminar: The Content

8.00pm: Seminar and Speakers

Part I: A Local Social Case Study - Panel Discussion with CowPR/Burger King, Young & Foodish, Moderated by Local Social Summit

Part II: A Local Social Case Study - Social Network Analysis

9.00pm: After Party and More Networking (location TBD)

MENU

Nibbles: Popcorn by Young & Foodish

Mains: 100% Black Angus Beef Burgers from O’Shea’s of Knightsbridge topped with Ogle Shield cheese and hand-cut chips***

Desert: Cupcakes by Beas of Bloomsbury

Drinks: Craft Beer from Meantime Brewery, Greenwich and The Kernel, London Bridge; plus an array of soft drinks

SPEAKERS

• Daniel Young, Young & Foodish - http://youngandfoodish.com/
• Jack Clothier, CowPR (on behalf of BK) - http://www.thisiscow.com/
• Dr. Berine Hogan, Oxford Internet Institute - http://people.oii.ox.ac.uk/hogan/
• Dylan Fuller & Simon Baptist, Local Social Summit - http://www.localsocialsummit.com/

***MORE ABOUT THE ‘POSH’ BURGERS...

For this special occasion, butcher Darragh O'Shea will not be entrusting his prized beef to a chef. The meat man behind London's acclaimed O'Shea's Butchers of Knightsbridge will take over the griddle himself, flipping burgers for the LSS@SMW pop-up.  Darragh will make his burgers from a freshly ground custom blend of his finest 100% Perthshire Black Angus beef and then top them with melted Ogle Shield, made by award-winning cheese maker James Montgomery and arguably the best burger cheese in the world. The prestigiously bred cheeseburgers will be accompanied by hand-cut chips.

For more information please contact Dylan Fuller

Email: dylan[at]localsocialsummit.com

Mobile: 0797 414 4352

Venue: 160 Grays Inn Rd, London WC1X 8ED